Lily Jones BAKER

Necklace by Noemi Klein

Lily Vanilli is much more than a baker; she’s a cake sculpturer. Her unique creative flare has seen her evolve from graphic design to a creator of cupcake decadence. One of her greatest talents is the ability to concoct delicious recipes; another is her ability to keep them secret.

She revels in aesthetic paradox and therefore delights in presenting her sugary sweet flavours in macabre and often grotesque shapes.

It all began as a hobby in her Hackney kitchen, but before long her delicious cakes were soon on the lips of London’s fashion elite. She has created a gothic wedding cake for Pearl Lowe, a birthday cake for Victoria Beckham and she counts Heidi Klum as just one of the many avid fans of her cupcakes.

Lily also co-runs Swanfield market, in the heart of Shoreditch. Her infamously decorative cakes provide the perfect accompaniment to the vintage clothing on offer.

Like any bespoke craft, each cake provokes a new challenge for Lily; a new opportunity for experimentation and celebration of her own individuality.

“Craft, it’s focusing on one thing and becoming the best that you can be at it.”